SIMPLE AND PURE
Ari Huusela, solo sailor as well an airline captain at Finnair, is preparing himself to the world class single handed ocean race Transat New York-Vendée. Finnair is Huusela’s main sponsor and right now, the Imoca60 boat is getting it’s Finnair look in Port La Foret, France.
“The visual branding that we want to bring here reflects the same inspiration that we have in our operations – Nordic pureness. And the sails look just like our plane’s tail “, describes Susanne Nyman, Head of Marketing Communications at Finnair.
Finnair’s route network connects Asia, North America and the northern regions of Europe and beyond through its hub at Helsinki Airport. The mission is to offer the smoothest, fastest connections in the northern hemisphere via Helsinki and the best network to the world from its home markets.
The boat’s name in the Transat New York-Vendée will be “Flying with Finnair”.